collective
ABOUT THE COLLECTIVE
©TNOC | The New Objective Collective is all about bringing ideas to life using live and digital communications.
TNOC was founded on 03-03-2009 in The Netherlands to provide innovative community management and Professional Conference Organiser (PCO) services for live, hybrid and digital events.
Collective contributors use modern collaboration techniques to provide objective based services.
The projects are managed in online collaboration spaces enabling geographically dispersed teams and their supply chain from around the globe, each with a distinct niche specialty, to collaborate.
Whenever possible, the collective uses open source methodologies and innovative collaboration partnerships to deliver live and digital event experiences for corporations, associations and open source communities.
Since August 2009, The collective's registry and hub of operations are based in Arlesheim, Switzerland.
ABOUT THE FOUNDER
Marketing Entrepreneur Ruud Janssen (1970) has been a practitioner of Marketing in the Hospitality and Meetings & Events Industry over the past 20 years. He now owns and manages ©TNOC, an unconventional marketing collective.
He has held management and senior executive positions in the Hospitality, Professional Conference Organising and Association Management Companies such as Steigenberger Hotels & Resorts, Elior and Congrex Group as well as serving as President for MPI, Meeting Professional International in the Netherlands and currently as Director on the International Board of Directors of MPI International.
Having lived and worked around the globe he can relate to the everyday challenges faced by professionals when organising events across complex decision making units for Corporate, Government and Association clients.
He has a background in hospitality marketing from the Hotel Management School Maastricht and Cornell University in Ithaca, NY.
Currently he dedicates part of his time developing professional education programmes and lectures at various Universities on Branding, Sales & Yield Management, Association Management, Conference Organising, Meeting Planning, Strategic Meetings Management, PR & Communications, Online and Multimedia Marketing. He is also an accredited trainer for MPI Global Training+.
Curiosity and hands on experience in online applications has guided him through the do’s and dont’s of online marketing. His interactive method of presenting is aimed at optimal learning in a professional educational environment.
In keynote lectures his sessions inspire and energise industry professionals by tapping into first hand experience in operating events from large scale Corporate, Government and Association Conferences for 3500 participants in Japan to Informal meetings of the European Union. As a founder and curator of TEDx events in Basel Switzerland he is actively engaged in contributing to Ideas worth Spreading as well as the founder of the Event Camp Europe.
Ruud has lived in France, the Philippines, USA, the Netherlands and now lives in the Switzerland. He speaks English, French, Dutch and German and an avid New Media advocate. In his spare time he is an amateur chef and enjoys scuba diving and playing in a jazz quintet. He is an active (board) member of multiple associations including MPI, Meeting Support Institute , Project Meeting Architecture and Cornell Hotel Society.
